This was a re-branding project. The World’s Softest Sock was becoming World’s Softest and it was time for a refresh anyway. The parent company, Crescent felt like there was some brand equity in the cloud graphic and that needed to stay incorporated in the new look. As you see other World’s Softest elements throughout my portfolio, you will notice the whimsical nature of the art. This logo lends itself well to the style.