The art direction for the overall branding is done by Columbia, so my role in this project was to engineer the packaging and design within the brand standards. I also art directed the photoshoot for front panel model images.
This is the 3rd installment of the URE! (Uwharrie Rover Expedition!) poster designs. All hand drawn in vector using Adobe Illustrator and then opened in Photoshop to add background texture and aging and distressing. The poster’s final size was 18″ x 24″. The art was also made into shirts. because of the complexity of the [...]