This is the 1st poster design for Pardee’s “Hike to Health” 2011 campaign (3rd I’ve done for them). I have also posted the Pardee Hospital Web Banner that was on the homepage of their site and the sketch that was supplied to me from Pardee’s Creative Director for creative direction. The hike was held at [...]
The art direction for the overall branding is done by Columbia, so my role in this project was to engineer the packaging and design within the brand standards. I also art directed the photoshoot for front panel model images.