The art direction for the overall branding is done by Columbia, so my role in this project was to engineer the packaging and design within the brand standards. I also art directed the photoshoot for front panel model images.
This is the 2nd poster design for Pardee’s “Hike to Health”. I have also posted the Pardee Hospital Web Banner that was on the homepage of their site and the sketch that was supplied to me from Pardee’s Creative Director for creative direction. The hike was held at Chimney Rock Park and the illustration shows [...]