Worlds Softest Direct Mail « Steven Ratajczyk

Worlds Softest Direct Mail

Accordion fold direct mail piece from 2004. All design and photography was performed by me.

My Business Cards
My 2-sided card design
Columbia Baselayer Packaging
The art direction for the overall branding is done by Columbia, so my role in this project was to engineer the packaging and design within the brand standards. I also art directed the photoshoot for front panel model images.
Bliss Menu of Services
URE!7 Poster
This is the 3rd installment of the URE! (Uwharrie Rover Expedition!) poster designs. All hand drawn in vector using Adobe Illustrator and then opened in Photoshop to add background texture and aging and distressing. The poster’s final size was 18″ x 24″. The art was also made into shirts. because of the complexity of the [...]
Pardee Hospital – “Hike to Health” Fall ’10
This is the 2nd poster design for Pardee’s “Hike to Health”. I have also posted the Pardee Hospital Web Banner that was on the homepage of their site and the sketch that was supplied to me from Pardee’s Creative Director for creative direction. The hike was held at Chimney Rock Park and the illustration shows [...]