Pardee Hospital – “Hike to Health” Spring ’11

This is the 1st poster design for Pardee’s “Hike to Health” 2011 campaign (3rd I’ve done for them). I have also posted the Pardee Hospital Web Banner that was on the homepage of their site and the sketch that was supplied to me from Pardee’s Creative Director for creative direction. The hike was held at “The Pink Beds” in the Pisgah National Forest. The illustration shows the trails and wood bridge that runs through the pink rhododendron and mountain laurel marsh land. This is all hand drawn in Illustrator and then brought to Photoshop for color tweaking and distressing. The final size for the poster was 11″ x 17″ and was also made into T-shirts.

All content © Copyright 2018 by Steven Ratajczyk.
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