I was challenged with creating a new print campaign for local Beltone advertising. This campaign won some silver ADDYs.
The Concept:
What is it like to not know exactly what someone is saying to you? Either you misunderstand the sounds coming from them, or they do not speak loudly enough, and your brain fills in the gaps from the words you missed.
Although this is a very serious matter, I proposed trying to have a little fun with the advertising by using humorous “misheard” phrases and photos with people that have confused and odd facial expressions.
I utilized the Beltone’s corporate colors and font faces throughout the advertising.