This year the Times Free Press took home a bunch of awards from the Tennessee Press Association (TPA). We thought it was a good idea to tout our success and create a couple of ads (to difficult to get everybody in one shot). The 2nd runner up award was for my Christmas Ad. We incorporated these ads into our News Revolution campaign as seen in the footer. Maybe I can get some of the NR ads up as well.
This is the 2nd poster design for Pardee’s “Hike to Health” 2011 campaign. I have also posted the Pardee Hospital Web Banner that was on the homepage of their site. The hike was held at Chimney Roack State Park, where last year’s Fall HTH was located. The illustration shows the main feature.. Its namesake, Chimney Rock. This is all hand drawn in Illustrator and then brought to Photoshop for color tweaking and distressing. The final size for the poster was 11″ x 17″ and was also made into T-shirts.
I cannot believe I almost did not include this campaign onto my website! So… I was challenged with creating a new print campaign for local Beltone advertising. This campaign won some silver ADDYs.
What is it like to not know exactly what someone is saying to you? Either you misunderstand the sounds coming from them, or they do not speak loudly enough, and your brain fills in the gaps from the words you missed.
Although this is a very serious matter, I proposed trying to have a little fun with the advertising by using humorous “misheard” phrases and photos with people that have confused and odd facial expressions.
I utilized the Beltone’s corporate colors and font faces throughout the advertising.
Go to the Print Design link to see the full campaign.
This is actually an old ad (February 2011) that I forgot about… but definitely worthy of going in my design blog. This ad was different from the rest of the campaign which was photo heavy and colorful. I love using typography as design and it lent itself well to this ad. This ran as a full page at 10.5″x21.5″. You wouldn’t know it but that ring is actually vector that I brought into Photoshop to give a reflection. I think this is even going into the portfolio… and I may even enter this one for some black and white awards due to the fact that it could technically be a black and white design.
This is a logo very different that the kind of logos I normally do… It’s all Raster. There was no way I could achieve the look I was going for in a vector format. The logo will be used for a game. I am also collaborating with the web designer on teh look of the web site. I will have it posted up when it is complete.
The entire project was built in Photoshop and has my signature antiqued paper background. The shapes were built in illustrator as well as the typography. The copy is just straight from the Constitution word-for-word.
Here is a 8′x3′ event banner printed on outdoor vinyl. The Banner is for the Land Rover club of CROC (Carolina Rover Owners Club). Every year they host a large rally and was in need of a new event banner. This project is laid out completely in Photoshop. I HDR’d (I just made that term up) a photo of a truck and used various Photoshop brushes to create the mud spattered background. I just wish I had a photo of it in print.
This is the 1st poster design for Pardee’s “Hike to Health” 2011 campaign (3rd I’ve done for them). The hike was held at “The Pink Beds” in the Pisgah National Forest. The illustration shows the trails and wood bridge that runs through the pink rhododendron and mountain laurel marsh land. This is all hand drawn in Illustrator and then brought to Photoshop for color tweaking and distressing. The final size for the poster was 11″ x 17″ and was also made into T-shirts.